Geomarketing: understand what it is and how it can help you

Discover geomarketing and how Datlo can help you reach the best audiences for your business with this type of strategy. Learn more about geomarketing and how it can make a difference for your company!

What’s geomarketing?

The use of geographic data to improve strategies and increase results.

Geomarketing involves creating optimized sales and marketing strategies using geographic intelligence, targeting campaigns, and understanding your audience's behavior. For strategy development, it is beneficial to use a specialized platform like Datlo. This way, you and your Go-to-Market and expansion teams can easily find the right data.

Mateus Felini

"Geomarketing is an indispensable tool for large companies, providing fundamental geospatial insights that optimize resource allocation, market segmentation, and strategic expansion."

Mateus Felini CEO

Companies that rely on geomarketing as a solution

Why invest in

With geomarketing, you can optimize your marketing strategies, effectively targeting your audience and therefore increasing your market share.

It also improves the customer experience, leading to a higher ROI. This is achieved through through personalized campaigns and optimized logistics. Therefore, geomarketing becomes an important differentiator for companies aiming to become increasingly competitive.


Companies mapped

50 Mil

Citties covered



What are the benefits of geomarketing?

It offers several benefits to companies, from precise audience segmentation to campaign personalization. Here are some of the advantages it can offer you:

Assists in sales oversight

By basing your strategies on precise demographic data about your target audience, it becomes easier to decide which products to sell in that region and how to sell them.

Customer communication

Knowing your consumer's profile well, it becomes simpler to create campaigns and appropriate communication for your audience.

Audience segmentation

With precise location and behavioral data, you can achieve much more efficient segmentation of your target audience and ideal persona.

Omnichannel integration

With geomarketing, it's easier to converge your PDVs (points of sale) with distribution points using consumer data. This way, you can integrate all channels with higher quality.

How to utilize geomarketing with Datlo

To enhance your strategies, it's crucial to rely on a platform that provides accurate data and allows for practical analysis of all information. Discover how Datlo can assist you!

1. Request demo

Fill out the form at the bottom of the page and request your demo of our platform. Our experts will contact you to present our solution.

2. Explore our features

With the demo, you can learn more about our platform and all the data analysis possibilities it offers.

3. Develop new strategies

The data available on our platform will help you and your team optimize your campaigns with greater precision and efficiency. Fill out the form below to request your demonstration and see how geomarketing can take your business to the next level!

Request Demo

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