To simplify analysts' work and maximize companies' ROI, Datlo has developed an Artificial Intelligence model that automates the analysis in the lead generation process.
Generating prospecting databases is just one of the tasks of Intelligence Analysts. Within Datlo's own tool, there are various possibilities for insights, such as market size and characteristics analysis, coverage, consumer behavior, and commercial performance.
However, since lead generation is crucial for business growth, this activity ends up being time-consuming and requires a high level of understanding of the market, data, and its nuances. To speed up this process, Datlo's Prospecting AI automates and optimizes the search for new opportunities.
Datlo has developed an artificial intelligence model capable of identifying the ideal CNPJ profile for prospecting, based on your current customer portfolio. It analyzes patterns, behaviors, and common characteristics among your clients to automatically recommend new opportunities aligned with your market.
In other words, it’s like having an intelligent lead recommendation system, helping you focus your efforts on the companies with the highest conversion potential.
First, it is necessary to make a data input:
CNPJs from your customer portfolio or from clients you want to replicate.
Then, the model returns an output of results:
Enriched and qualified list with new client recommendations.
There’s no need to upload any data other than the CNPJ number. Datlo already has over 300 attributes per company to train the model. If you want to segment the recommendations, just register separate CNPJ portfolios according to your internal segmentation (curve, tier, SKU, etc.).
With just a few clicks, the model's input and output process takes only five steps, with only the first two requiring your interaction — the rest are automated by the platform and take less than a minute.
The following diagram illustrates the entire process:
Import only the CNPJ number of your current clients.
If you prefer, separate them into portfolios according to your operation.
Datlo enriches with over 300 columns about each company.
AI makes millions of correlations to understand who your ideal clients are.
List of prospects with the highest potential to do business with you.
Segmenting a prospect base is more complex than it seems. Basic filters, such as CNAE and size, are often not enough to create a truly qualified base, that is, made up of clients aligned with your business. AI goes far beyond that, identifying patterns and correlations with much greater accuracy than traditional filters allow.
By inputting your database, the model does all the work of understanding the most relevant characteristics of your clients. This way, you can focus on strategic activities that truly add value to the business, while AI takes care of the manual work.
As it is a proprietary model from Datlo, operating 100% on our infrastructure, your data remains secure, without being processed by third-party artificial intelligences such as OpenAI, DeepSeek, Google, among others.
Over than
R$
6,000
per month
On average
3h
for 100 leads
On average
84%
of the list
AI
Prospection
Only the necessary tokens
Cost reduction
Only
30s
for 100 leads
360x time savings
On average
87%
of the list
Better qualification rate
*Custo aproximado de analista, considerando encargos e outros benefícios.
*Results obtained in tests with humans and the AI model. Results may vary in each application and can be influenced by various factors.
You’ve probably heard of Lookalike, a technique that uses predefined rules to compare locations based on fixed parameters. But that’s not what Datlo does.
Our technology goes beyond: we use machine learning, a more advanced method that doesn’t rely on rigid criteria. Instead, we analyze a vast network of correlations, with millions of connections, ensuring much higher accuracy than other approaches.
Datlo converts the cognitive effort of the model into relevant business units: tokens. In the prospecting AI, each token represents a specific measure of the output generated – the prospect recommendations.
01
Token
01
Prospect recommendation
This is the first step toward taking your company to a new level of commercial evolution. Share your challenges and discover how we can turn them into real growth opportunities.
Submit your request, and soon a Datlo specialist will get in touch to understand your needs and continue the conversation.
Book a meeting with our specialist and see, in practice, how our platform can transform your company's commercial strategy.
After the acquisition, you will have close support from our Customer Success team, ensuring assistance from training to ongoing use.
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